Since the financial crisis has erupted, the domestic high-end expends also assumes the atrophy condition. Always flaunts its luxurious localization by the magnanimous attitude the overseas high-quality ready-made clothing brand, also has started an unprecedented promotion unrest. Not only that Pu Lada, Fan Sizhe, the Claye Lini Asia and so on world famous brand high-sounding talk announced that next three years to five years, in Hong Kong, Tianjin, Shenyang as well as mid-west area layout many discount shops. This kind cherishes the people the strategy formation, is also makes based on China's luxury goods expense crowd's shopping characteristic.
Demonstrated according to the related organization investigation and study that the power of consumption is continually weak, actually has the rigid love and the hope to the luxurious consumable, moreover disdained in the counterfeit goods middle class and the new rich social stratum already became the Chinese luxury goods market the most main customer group. Along with market shape unceasingly thorough, Chinese luxury goods expense crowd even more by 20 to 40 year-old between middle class and new rich social stratum primarily. After seeing clearly this market characteristic, each big luxury goods brand adjusts its Chinese market operation strategy in abundance, the latter luxury goods time already arrived.
Cherishes the people the movement: The luxury goods camp splits up gradually
When the middle class becomes the expense main force, the Gucci group takes the lead to open the capital time take to chase the advantage as the core brand management, leads forward into original union advantage Hua president Robert Polet in 5 years to hold the post of CEO, integrates the mainstream trade management way to this family has 87 year historical luxury goods company, and transmits with ease gradually to the consumer happy, may touch,newborn baby clothes, may arrive brand image.
In fact, more clothing brand which flaunted by the high sale price already went down the luxurious god world from the very beginning. Once made men's clothing brand Pierre who one admires? Kadan, in massive retailing, various propagandas, discounts the reduction and so on to cherish the people under the motion, already slid to the populace market, cannot become the luxurious pronoun again.
The Chinese market's complexity, once made the numerous luxury goods brands not to feel the brains. Has the self-control wealthy social stratum truly, in often is in favor of collects, but is not fastidious luxuriously, does not like by having the luxurious brand to flaunt the status. But has the frantic pursue consumer to the luxury goods, often is the new rich crowd and the fashionable middle class. Regarding this, domestic high-quality men's clothing brand VICUTU (prestige may many) General Manager Cai Chang virtuous the tendency change which expends to the domestic high-end have the personal experience.
The domestic new rich social stratum and white collar worker's expense desire and the power of consumption are truly very astonishing, moreover grows is quick. Now world nearly all luxury goods brand China will take the achievement the main point of growth. Only in the five-star hotel selected location's luxury goods clothing brand, now also locked originally the vision in the high-end general merchandise, the high price's product line, also attracts more customers now originally through the vice-sign series's low end product, two, three foreign capital brands already opened the shop in our next door.
Regarding the expense tendency's in-depth analysis, causes the domestic high-quality ready-made clothing brand to be able to treat the impact which calmly the luxury goods common people institute possibly brings.
Latter luxury goods time Chinese high-quality men's clothing market
The Chinese high-quality men's clothing brand appeared in the early-1990s, produced a generation of labor with the Chinese populace men's clothing brand to build up differently, the Chinese high-quality men's clothing built up generally by the market management, and located by the product, sense of reality, the image internationalization seized the high-end general merchandise channel gradually for the superiority, then vigorous development. The prestige may multi-(VICUTU) be its model representative.
According to Wyke multi-clothing center General Manager Cai Changxian recalled said that in the late 80s, the early 90s's time, the consumer only then just started to have the brand consciousness, although the high-end market's expense crowd had the appearance, but the scale was relatively limited, luxury goods and so on ZEGNA, LV in 1992 only then opened the Chinese first main house gate shop in Beijing Palace Hotel.
Was precisely based on to this kind of expense tendency assurance with to the Chinese men's clothing market segmentation, Cai Chang virtuous founds high-quality men's clothing brand VICUTU in 1995 (prestige to be possible many), and overspread in several years the brand straight camp shop the nation one, two urban high-end general merchandise and the core business circle, formed the strong sales network, became the domestic high-quality men's clothing market outshining others.
Facing the new expense tendency change, Cai Changxian thought that the domestic high-quality ready-made clothing brand has the strength to deal with the luxury goods completely to cherish the people the movement. In fact, this kind of self-confidence, is stemming from the brand which forms for a long time to accumulate.
Looked from the network topology, the domestic men's clothing brand must first one step. Although many two, three foreign capital brands are seizing and the extrusion domestic brand channel resources, but regarding looks like VICUTU (prestige to be possible many) to manage like this in the high-end general merchandise for several years, already had more than 300 shop brands saying that regardless of being the product localization, customer's raise aspect,baby girls clothes, the foreign capital brand cannot form the very big superiority.
The domestic high-quality men's clothing brand displays in the product craft and the cost control is better. The domestic high-quality men's clothing production line undergoes several year accumulation and the improvement, no matter in production equipment or in production process, already side-by-side international level, even the international brand entrusts a domestic factory generation of labor. At the same time, the domestic men's clothing in the clothing justification's research and development can take the Asian build as the foundation, the union international fashion tailor, creates the synthesis, practices moral culture clothing style, but these are many foreign capital brands are unable to achieve. Next, the foreign capital brand is very difficult to drop in the product cost, take the western-style clothing as the example, similarly is the Italian 1881 lining coveralls, in addition customs duty and each item of expense, luxury goods brand men's clothing general fixed price above 20,000 Yuan, but VICUTU (prestige may many) and so on domestic high-quality men's clothing brand fixed price about 10,000 Yuan, a time of price margin has increased many value feelings nearly for the domestic brand.
In the brand construction, the domestic high-quality men's clothing brand even more pays great attention to train the customer to relate. Just like Wyke multi-General Manager Cai Chang virtuous said that not only future clothing will expend the rationality and the individuality, the clothing represents your status and the social position, most importantly will manifest your life to review in succession with the life manner, the prestige may many mold one kind throughout fine, but man image firm will. And,homemade kids costumes, insisted that designs the brand regarding this kind of strategy, makes every effort each contact point to be able to maintain with the customer one kind is in sole possession, unification emotion relation. In the domestic high-quality ready-made clothing market the quite mature brand, passes through ten remaining years of life accumulating over a long period of time, gradually transforms the customer and the brand relation the brand the property, simultaneously makes the reliable brand loyalty.
Along with the high-end market new brand pattern's formation,（Related Articlescool baby bibs [captures]Your bifurcation's death）, the consumer also more and more rationality, in the next round internationalization's competition, the domestic high-quality men's clothing brand a steadier development.
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