Recently was kicked Prada which explodes (Pu Lada), Armani (Armani), Burberry (Palestinian valuable Li), Cole Haan as well as the Camper brand since birth produced the base news in China, caused all quarters to discuss intensely. Regardless of being these luxury goods acknowledges or did not acknowledge that has China to make, but let the generation of labor shoes business enter the people line of sight again.
China has been called by the world the Industrial workshop of the world. Regardless of being the clothing, the shoes, IT and the electronic products and so on have the generation of labor factory, makes a generation of labor many for the world top company. However an economic crisis has also drawn out generation of labor all sorts of questions, to brand dependence, to market confusedness. Where generation of labor shoes business finally will move toward?
The order form increases profit reduction shoes business difficultly to step the step
Although the experts have already started out the homemade brand, pursue higher added value this tiger balm formula, however, withers in the domestic consumption market, the terminal market competition enters the superheating stage under the background, shoulders the business capital chain to become serious, the production cost rises unceasingly the multiple pressures, start to walk such step also to be actually easier said than done?
The Wenzhou Pubei has gathered one batch of low-and-middle shoe manufacturers, shoe manufacturer's boss Zhao Zhi disclosed that he does not plan the promotion technology, one year only then sells more than 50 ten thousand pair of shoes, must spend several hundred thousand promotion workshops, if has been defeated, one year income threw away carelessly. Was saying, he pointed at a diagonally opposite probably 300 meter about workshop saying that that family spent 500,000 to do the promotion last year, took the floating capital were excessively many, afterward the urious interest offered loans only then got through the difficult time. I am defending present's workshop, at the worst designs the company to buy the format.
The profit thin spot has not related, can attain the order form, guaranteed that the enterprise operates normally, already was very good .36 year-old to add the pledge shoes to model Limited company General Manager Lin Geng Yu to say for .2008 years, the exterior demand withers largely, the Renminbi revaluation, raw material and the labor force rise in price, many kinds of factor superimposition, let many export the processing small and medium-sized enterprise primarily faced with has never had the pressure.
The Multinational corporation order form shifts the factory to survive the present crisis
In recent years along with the economic crisis, the price rise, the bloating anticipated creates this rise pressure as well as the labor force cost rise, causes China's processing cost to elevate, some Multinational corporations shift the order form to the cost low country.
Once the public figure who made the foreign trade in Nike's generation of labor factory Qingdao peaceful light shoemaking Limited company indicated that from the beginning of 2009, Nike truly were getting fewer and fewer in China's order form, the majority shifted Vietnam, but also had some to shift Malaysia. According to me judges, no matter is a generation of labor, purchases, slowly can shift. He said that as to the manpower cost, the Vietnamese worker wages every month the approximately 500-600 Yuan, but the Chinese workers above 1000 Yuan, the Vietnamese cost have the superiority obviously.
The ahead of time establishes the independent brand avoidance crisis
At Dongguan generation of labor shoe manufacturer accumulation place, also has shoes business ahead of time reforming, the independent design founds own brand, has avoided the economic crisis.
In yearly produces 1,500,000,000 pair of shoes (output to occupy nation 1/4, whole world 1/10) on the Dongguan thick street, the silver rises the shoe industry to be considered as the last kind of .2000 years facing the Processing industry to keep prices down mutually in addition absolutely, but the profit is getting more and more thin time, Qi Yaochang started road of the independent design, for Jinlilai, the alligator, grand Paulo, brands and so on hundred Li makes the design and a generation of labor. Qi Yaochang had at that time rose high rises two factories with the reputation, the nearly 2000 staffs, the year produce 800,000 upscale women's shoes.
After having own brand, Qi Yaochang reduction generation of labor production's scale, reduces the gradually to pastes the dependence which the sign processes, invests the main energy into the brand construction. The enterprise population reduces to present's 500-600 people from the original 2000 people. Yearly produces the shoes nearly 400,000 pairs. Sells the nearly 200,000 pairs in the home by the independent brand.
We reform luckily transfer quite early. If present this kind of situation gets down reforming, was very difficult. Qi Yaochang rejoiced that he compared to the thick street's on other shoemaking enterprise, moved early for 32 years.
In summary, in the long run, must grasp enterprise's right to independence, the change both ends facing outward, is under the control of others the unfavorable situation, generation of labor shoes business to creates sign's transformation to be imperative independently. But, shoes business whether to meet the establishment brand requirement? The existing resources can have the big opportunity to make a valuable brand? Whether to undertake to the market investment risk? These are in-depth questions which the policy-maker must consider.
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